Case Study
Website Development
Web Development
Children Matters web development
Children Matters web development
Overview
Children Matters is a non-profit humanitarian organization focused on ending generational poverty through impactful child sponsorship programs, donations, and community centers. Our recent website redesign aimed to enhance user engagement, streamline navigation, and effectively communicate our mission to potential sponsors and donors. The new design is user-friendly, visually appealing, and optimized for conversions.
Goal
The primary goals for the website redesign were:
Improve User Experience: Create an intuitive and easy-to-navigate interface that encourages visitors to explore our programs and make donations.
Increase Engagement: Enhance content visibility to foster deeper connections with potential sponsors and community members.
Boost Conversion Rates: Implement strategic calls to action (CTAs) to drive sponsorship sign-ups and donations.
Challanges
During the redesign process, we encountered several challenges:
Complex Navigation: The previous website structure made it difficult for users to find information quickly, leading to high bounce rates.
Lack of Visual Appeal: The outdated design did not effectively convey the organization’s mission or attract potential supporters.
Mobile Responsiveness: The original site was not optimized for mobile devices, limiting access for users on smartphones and tablets.
Solution
To address these challenges, we implemented the following solutions:
Streamlined Navigation: We redesigned the site architecture, creating a clear and logical flow that allows users to easily access information about our programs, impact stories, and donation options.
Modern Visual Design: We introduced a fresh, visually appealing design with engaging imagery and a cohesive color palette that reflects the mission of Children Matters, enhancing emotional connection with visitors.
Mobile Optimization: The new website is fully responsive, ensuring a seamless experience across all devices. This enhances accessibility and encourages user interaction, regardless of how visitors access the site.
Tools We Used
Figma
WordPress
PHP
